Business Growth Blog

Episode 9 Fordify Ford Saeks

What to do before you interview your next employee.

Let me ask you a question. Do you have anybody working for you that you wished you’d never hired? Now a quick disclaimer, I recognize that there are two sides to every story, but this episode is intended for business owners and hiring managers. You see, one bad apple can spoil the whole bunch, so if you have one person on your team who’s not performing up to par, they can contaminate everybody. And it all starts with the hiring process. Many employers get hung up on the interview itself. But preparation is really the key. So before you even interview, you need to prepare properly. So how do you prepare to hire the right people?

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Episode 8 Fordify Ford Saeks

Now you may have noticed in a previous episode I did a short segment of this live, but let’s revisit this topic again, because it’s so important. Now, the topic that we’re gonna cover today is simple to understand, but not necessarily easy to implement. There’s three parts, and these parts are like digits in a combination lock. When you get these digits in the right order then the lock opens. But when you get these three things in your marketing in the right order your profits open. So let’s unlock that lock right now for you.

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Now why are testimonials so important? Because people trust their friends and what they see more than they trust your advertisements or your promotions. Most of you have probably
captured testimonials, maybe in print, but there are all different types of testimonials. You know, like your reviews on Google. Those are testimonials. Maybe you’re using Angie’s List or Yelp.

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How to improve my copywriting

Your prospects are bombarded by marketing messages everywhere. Today, there’s so much clutter, making it hard to get through to people. If you have boring copy, it’s even harder to get people to pay attention. Graphics might attract attention, but text sells. Learn how to write effective copy and format it properly to improve your sales.

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what is situational leadership

You hired someone to do a job, and then expect to be able to delegate duties and see them come to completion without input from you. But you find yourself frustrated by having to check in with them over and over. Trust me, I’ve been there! Find out how situational leadership could be the answer to your problems in this episode of Fordify.

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what is niche marketing? Fordify Ford Saeks

What is niche marketing?

One of the common problems I see with a lot of companies is that they try to send the same message to every market.

A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a particular market?

So you might be thinking, “How do I find my niche or the niches in my business?”

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