Business Growth Blog

LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power of social media, I share the analogy that all social media websites are really just databases.

Think about it, in its simplest form Facebook is a database of personal profiles, pages, and groups. LinkedIn is a database of personal and company profiles and groups. YouTube is a database of videos and channels. You get the point. With a database, you have a contact record and you can search and interact with the data.

So, for those that are wanting to connect, engage, and influence you need to share relevant content following that medium’s etiquette, most importantly where your target market congregates.

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Twitter and Facebook might gain you more shares, but in business LinkedIn reigns, sending almost four times more direct traffic to corporate homepages than other social sites. LinkedIn should be part of your content marketing strategy and media calendar, but avoid the trap of just posting content to post content. Make sure it’s solution-based, relevant, intriguing, and engaging for your target audience.

Keep in mind, there is a difference between posting status updates and publishing an article. Today, I’ll be focusing on article publishing. (This post assumes that you’re already familiar with how to join groups find and connect with influencers. If not, I’d suggest you leverage the basic LinkedIn training.)  Now, on to the good stuff.

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What makes up an engaged customer? We’ve put together an easy guide to identify and help encourage engaged customers. First it starts with learning what an engaged customer believes and does.

An Engaged Customer…

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We spend a lot of time thinking about our target audience. What are their problems? How can we offer solutions? But what about connecting with that audience once they become customers? How do you connect with clients so they become repeat customers who spread word about your company through referrals? Below you’ll find nine strategies for making a meaningful connection with your clients. Continue reading

Tap into Unused Potential

Everybody has goals. What are yours? How do you plan to get there? What accomplishments are you striving for? It’s time to get what you want. It’s time to start accomplishing your goals. And guess what? You already have what it takes to realize and achieve everything you’re dreaming of. Continue reading

This is your massive momentum action plan, or MMAP.

When I work with someone to get to them to do a marketing plan or a business plan or any type of strategic plan, the first thing I do is that I am really clear with them. I get leverage, which is where I want to find out what it is they want, why they want it, and what they are going to do. Continue reading

One of the first keys to success is leveraging the superpower of goal setting.

Getting clear on what you want to do, be, have, or become. Do you really know where you want to go?  Whether you’re reading this for improvements in your personal life, or business success it’s important to have a clear destination.  Do you have a clear vision? Do you know what success looks like, I mean really looks like? If the answer is no, don’t panic. Continue reading

How often do you actually listen to your own common sense?

That’s the instinctive little voice inside your head that gives you advice, ideas, and inspiration, that is … when you’re tuned in to listen to the channel. Dozens of times a day, we have the experience of having a thought or idea that might seem so simple, yet it can transform everything … unless we fail to see it, capture it or follow through on it.
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