LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power of social media, I share the analogy that all social media websites are really just databases.
Think about it, in its simplest form Facebook is a database of personal profiles, pages, and groups. LinkedIn is a database of personal and company profiles and groups. YouTube is a database of videos and channels. You get the point. With a database, you have a contact record and you can search and interact with the data.
So, for those that are wanting to connect, engage, and influence you need to share relevant content following that medium’s etiquette, most importantly where your target market congregates.