Business Growth Blog

CPAE Hall of Fame logo

I woke up on Aug. 4, 2020 as a member of the National Speakers Association Speaker Hall of Fame, winner of the Council of Peers Award for Excellence. If there’s anything that can make you reflect on the first 21,620 days of your life, it’s winning something described as a “lifetime” award.

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Hire Right Logo Part 6

Hire Right Part VI – Onboarding A New Employee

Note: This is the sixth and final part in our Hire Right series, showing candidates and employers the process of finding the best employees.

Hiring Right means bringing a new employee into your organization successfull and seamlessly. Read below.

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Hire Right Logo Part 5

Hire Right, Part V – Making a Job Offer

Note: This is the fifth in our Hire Right series, showing candidates and employers the process of finding the best employees.

Hiring Right means pursuing the best candidate and making an offer when the time is right.

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Hire Right Logo Part 3

Hire Right, Part IV – Conducting an Effective Job Interview

Note: This is the fourth in our Hire Right series, showing candidates and employers the process of finding the best employees.

Hiring Right means conducting a productive, informative interview. How many of these tips do you follow?

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Hire Right Logo Part 3

Hire Right, Part III – Choosing Whom To Interview

Note: This is the third in our Hire Right series, showing candidates and employers the process of finding the best employees.

Hiring Right means selecting the best candidates for interviews. Here, we show you how.

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Hire Right Logo Part 2

Hire Right, Part II – Writing a Great Job Listing

Note: This is the second in our Hire Right series, showing candidates and employers the process of finding the best employees.

Hiring right means knowing whom and what you’re looking for. How do you approach writing an effective job listing?

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Ford Saeks Keynote

Hire Right, Part I – Quitting Your Job The Right Way

Note: This is the first in our Hire Right series, showing candidates and employers the process of finding the best employees

To Hire Right, there must be a job opening. Can you relate to these stories?

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Zoom Video Conferencing

Are Google, Microsoft, and others taking advantage of the recent security concerns with Zoom to gain a competitive advantage?

As I watched and read the recent news about ZOOM in the past week, I found it interesting how one-sided the conversation was, and that many facts where being left out of the story swaying public opinion and Zoom’s Perception in the marketplace. The news also had an impact on ZOOM’s stock price.

BuzzFeed News reported that Google has banned Zoom from its staffer’s devices.  CNet reported that school districts in New York are telling their teachers to gradually transition away from zoom, and according to the ZDNet Zoom is facing a class-action lawsuit over security issues.

According to a discussion on Hacker News, it appears that Cisco’s WebEx uses the same pre-installer on Apple’s OsX, like zoom, but you don’t hear about that in the mainstream news.

This post isn’t just about video conferencing, security issues or technology.

I’m looking at this overall story from a branding and marketing perspective. For many years, in my keynote presentations, books, and podcasts, I share that a company doesn’t really own their own brand and that their brand is whatever the Perception is in the marketplace.  Perception is reality.  News, Competitors, and your digital footprint all have a significant impact on your brand’s Perception.

It’s essential to monitor your online reputation.  This includes what shows up when someone googles your brand name, company, or products & services on search engine results, your website’s user experience, business directory listings,  customer rating/review website, and your social media profiles on Facebook, Linkedin, Twitter, Instagram, and Youtube, just to name a few.

How are you influencing, engaging, and communicating your brand’s message in the marketplace? Okay, back to Zoom’s Perception.

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mastering the economic conversation ford saeks fordify

Do you know how to craft compelling questions that uncover your prospect’s pain? That’s what this week’s episode is about— Mastering the Economic Conversation to help you get more sales at higher prices. We’ll cover how to qualify prospects by developing open-ended questions that help you close the sale.

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