Are Google, Microsoft, and others taking advantage of the recent security concerns with Zoom to gain a competitive advantage?
As I watched and read the recent news about ZOOM in the past week, I found it interesting how one-sided the conversation was, and that many facts where being left out of the story swaying public opinion and Zoom’s Perception in the marketplace. The news also had an impact on ZOOM’s stock price.
BuzzFeed News reported that Google has banned Zoom from its staffer’s devices. CNet reported that school districts in New York are telling their teachers to gradually transition away from zoom, and according to the ZDNet Zoom is facing a class-action lawsuit over security issues.
This post isn’t just about video conferencing, security issues or technology.
I’m looking at this overall story from a branding and marketing perspective. For many years, in my keynote presentations, books, and podcasts, I share that a company doesn’t really own their own brand and that their brand is whatever the Perception is in the marketplace. Perception is reality. News, Competitors, and your digital footprint all have a significant impact on your brand’s Perception.
It’s essential to monitor your online reputation. This includes what shows up when someone googles your brand name, company, or products & services on search engine results, your website’s user experience, business directory listings, customer rating/review website, and your social media profiles on Facebook, Linkedin, Twitter, Instagram, and Youtube, just to name a few.
How are you influencing, engaging, and communicating your brand’s message in the marketplace? Okay, back to Zoom’s Perception.