Business Growth Blog

Zoom Video Conferencing

Are Google, Microsoft, and others taking advantage of the recent security concerns with Zoom to gain a competitive advantage?

As I watched and read the recent news about ZOOM in the past week, I found it interesting how one-sided the conversation was, and that many facts where being left out of the story swaying public opinion and Zoom’s Perception in the marketplace. The news also had an impact on ZOOM’s stock price.

BuzzFeed News reported that Google has banned Zoom from its staffer’s devices.  CNet reported that school districts in New York are telling their teachers to gradually transition away from zoom, and according to the ZDNet Zoom is facing a class-action lawsuit over security issues.

According to a discussion on Hacker News, it appears that Cisco’s WebEx uses the same pre-installer on Apple’s OsX, like zoom, but you don’t hear about that in the mainstream news.

This post isn’t just about video conferencing, security issues or technology.

I’m looking at this overall story from a branding and marketing perspective. For many years, in my keynote presentations, books, and podcasts, I share that a company doesn’t really own their own brand and that their brand is whatever the Perception is in the marketplace.  Perception is reality.  News, Competitors, and your digital footprint all have a significant impact on your brand’s Perception.

It’s essential to monitor your online reputation.  This includes what shows up when someone googles your brand name, company, or products & services on search engine results, your website’s user experience, business directory listings,  customer rating/review website, and your social media profiles on Facebook, Linkedin, Twitter, Instagram, and Youtube, just to name a few.

How are you influencing, engaging, and communicating your brand’s message in the marketplace? Okay, back to Zoom’s Perception.

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mastering the economic conversation ford saeks fordify

Do you know how to craft compelling questions that uncover your prospect’s pain? That’s what this week’s episode is about— Mastering the Economic Conversation to help you get more sales at higher prices. We’ll cover how to qualify prospects by developing open-ended questions that help you close the sale.

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First, let’s get real. Sales funnels are nothing new, but with the tracking ability and impact of digital marketing, along with new automation tools on the Internet, like Leadpages, and Clickfunnels, it’s becoming a popular topic. That’s what we’re going to cover on this episode of Fordify. Watch or read below.

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delusion or execution fordify ford saeks

Imagine what your life would be if you chose actions and an executing strategy that were the highest and best use of your time. This week’s episode is about idea execution: how to dramatically improve the performance of you and your entire team. Watch the episode below or read the post that follows. Visit to binge watch the entire season of Fordify!

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enhancing your website user experience ford saeks fordify

In this high-tech day and age, marketing is more and more about personalization and the voice of your customer. It’s about improving the user experience throughout all of the points in which your customer has contact with your company. Watch this episode (or read the post below) to learn the key moments you have to make a great impression on your client to get more repeat sales and referrals. Visit to binge watch the entire season of Fordify!

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enhancing your website user experience

Are you making it too hard for visitors to engage with your website? Even if your website is functioning and looks good, it might not be effective from a marketing perspective. Try looking at your website through the eyes of a prospect. Is it optimized for user experience? Are you applying UX web design best practices? Is your site set up to boost website conversions?

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targeting to your buyer's style fordify ford saeks

How would you like to know the secret formula to connecting and influencing at a deeper level?  Are you wondering how to target more effectively to your customers? Influencing buyers is not about manipulating them. It’s about establishing more effective communication. One of the best ways to do that is to apply the same concepts learned from team-building personality assessments like DiSC, MBTI, StrengthsFinder, etc. to help you improve your marketing and sales process. Today we’re going to talk about how you can put a filter of buyer intent on top of four personality types your buyers are likely to have. This filter will help you better communicate with prospective clients and customers. You’ll be able to more accurately target to your buyer’s style, which will result in more sales, more referrals, and more success for your business. Watch the episode below or read the post, depending on your preferred learning style.

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why people don't buy fordify ford saeks

Do you ever find yourself asking these questions: Why don’t prospects buy more of my products and services? How can I increase my #sales and conversion rate? What are the psychological barriers to #buying? That’s the topic we’re going to cover today on #Fordify. We’re going to talk about how customers make buying decisions and how you can influence those decisions through your #marketing.

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getting free publicity fordify ford saeks

Want to know how to expand your influence, build trust, and improve your credibility? In this episode, you’ll find out the answers to the following questions:
How do I get free publicity for my small business?
How do I get in the media / on the news?
How do I get free advertising?

I’ve been finding my way into newsrooms across the country for over three decades and I knows the strategies it takes to become a sought-after expert in your field. Someone reporters call when they need a good soundbite on a story. You can become a thought-leader too! Just watch and learn from this week’s episode on getting free publicity or read the post below.

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