Business Growth Blog

what is situational leadership

You hired someone to do a job, and then expect to be able to delegate duties and see them come to completion without input from you. But you find yourself frustrated by having to check in with them over and over. Trust me, I’ve been there! Find out how situational leadership could be the answer to your problems in this episode of Fordify.

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what is niche marketing? Fordify Ford Saeks

What is niche marketing?

One of the common problems I see with a lot of companies is that they try to send the same message to every market.

A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a particular market?

So you might be thinking, “How do I find my niche or the niches in my business?”

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We’re launching a new YouTube video series that tackles all things business. Too broad? That’s intentional.

But don’t worry. My team and I have done our research on the topics you need to know to help you fortify (or Fordify) your marketing, sales, leadership, and customer experience. Continue reading

LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power of social media, I share the analogy that all social media websites are really just databases.

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Twitter and Facebook might gain you more shares, but in business LinkedIn reigns, sending almost four times more direct traffic to corporate homepages than other social sites. LinkedIn should be part of your content marketing strategy and media calendar, but avoid the trap of just posting content to post content. Make sure it’s solution-based, relevant, intriguing, and engaging for your target audience.

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Engaging Customers

What makes up an engaged customer? We’ve put together an easy guide to identify and help encourage engaged customers. First it starts with learning what an engaged customer believes and does.

An Engaged Customer…

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We spend a lot of time thinking about our target audience. What are their problems? How can we offer solutions? But what about connecting with that audience once they become customers? How do you connect with clients so they become repeat customers who spread word about your company through referrals? Below you’ll find nine strategies for making a meaningful connection with your clients. Continue reading