Workforce Success Strategies

How To Find, Attract, Engage, and Retain Top Talent

Keynote Focus:  Building Trust and Credibility, Reputation Management, Social Media, Local Marketing

Each generational group, from millennials to baby boomers, has their own specific characteristics, behaviors, and buying patterns. This has created new opportunities for you to gain a competitive edge. In the race for relevancy, the one-size-fits-all marketing strategy just isn’t effective. Avoid the generational landmines that can destroy your business. Discover how you improve your marketing to multigenerational marketplaces, and how to manage multigenerational workforces. Gain insights into what motivates millennials, Gen X, Gen Y, and Boomers, and how new technologies improve the process. You’ll leave this presentation armed with the tactics to engage the diverse demographics of today’s consumer.

In this innovative presentation, Ford will help you discover:

  • How to build better relationships with your customers
  • How to develop blended customer experiences
  • Secrets to developing the perfect Customer Journey
  • Insider secrets on how to turn customers into raging fans
  • Ways to reduce friction within your buying processes
  • Insights into how each generation works, communicates, thinks, and buys
Social influence keynote