Marketing
Improving Your Copywriting to Improve Your Sales

Improving Your Copywriting to Improve Your Sales

Your prospects are bombarded by marketing messages everywhere. Today, there’s so much clutter, making it hard to get through to people. If you have boring copy, it’s even harder to get people to pay attention. Graphics might attract attention, but text sells. Learn...

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Just Tell Me: What is Niche Marketing?

Just Tell Me: What is Niche Marketing?

What is niche marketing? One of the common problems I see with a lot of companies is that they try to send the same message to every market. A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a...

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Leveraging the Power of LinkedIn and Facebook Groups

Leveraging the Power of LinkedIn and Facebook Groups

LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power...

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Not Sure What to Post on LinkedIn? Here’s Our Guide

Not Sure What to Post on LinkedIn? Here’s Our Guide

Twitter and Facebook might gain you more shares, but in business LinkedIn reigns, sending almost four times more direct traffic to corporate homepages than other social sites. LinkedIn should be part of your content marketing strategy and media calendar, but avoid the...

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