This is your massive momentum action plan, or MMAP.
When I work with someone to get to them to do a marketing plan or a business plan or any type of strategic plan, the first thing I do is that I am really clear with them. I get leverage, which is where I want to find out what it is they want, why they want it, and what they are going to do.
Your MMAP consists of clearly laid out steps to achieve your clear vision for success.
How big is your goal, do you want to lose 10 pounds, become a best-selling author, transform your business from a mom & pop shop to a corporate dynasty? Or perhaps you’re the CEO of a fortune 500 company and want to see sales increase over the next 5 years at least 20% a year.
You have a goal, you have a target market (or multiple markets you want to reach), now let’s get a plan in place to make it happen.
My favorite way to get started on a Massive Momentum Action Plan is to use Mind Mapping. This can give you a one-page snapshot of all the moving parts and pieces that will be involved to execute your plan. Whether you decide to use a mind map or follow some other format, you have to come up with the initial plan – a brain dump of everything you think you want to do. No one else can do that for you.
The next step is to categorize those different ideas into no more than five or six sections and then prioritize the outcomes you want. You should become very outcome focused, not task focused.
What are you willing to do that’s lifestyle friendly?
That term, “lifestyle friendly”, means, for example, that I can tell you how to lose weight… but if following those steps are not lifestyle friendly to you, you’re not going to do it. So it’s all about selecting the activities that are congruent with what you’re willing to do and your goals. Your motivation comes from the level of pain that you have you want to make go away, or the specific desire or pleasure that you want to achieve.
Everything that we’ve done in my business, when it comes to launching a new product line, includes writing a massive action marketing plan for it. We determine the outcomes, specific strategies, milestones and timelines. Every website project we developed, internet marketing campaign, or social media campaign, starts with deciding our desired outcomes. We plan around those outcomes and we define and use predetermined metrics to measure it.
What are some goals that you are reaching for that you could use a MMAP or Massive Momentum Action Plan for? Let me know if this is something your think could help you in the comments below!