Business Growth Blog

You hired someone to do a job, and then expect to be able to delegate duties and see them come to completion without input from you. But you find yourself frustrated by having to check in with them over and over. Trust me, I’ve been there! Find out how situational leadership could be the answer […]

You may be making a big mistake in your business. If you’re like any of the many business owners I’ve worked with in the last three decades, you’re putting too much focus on one area of the buying process. Check out the latest episode of Fordify to see how you can change things up and make […]

What is niche marketing? One of the common problems I see with a lot of companies is that they try to send the same message to every market. A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a particular market? […]

LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power of social media, I share the analogy that all social […]

Twitter and Facebook might gain you more shares, but in business LinkedIn reigns, sending almost four times more direct traffic to corporate homepages than other social sites. LinkedIn should be part of your content marketing strategy and media calendar, but avoid the trap of just posting content to post content. Make sure it’s solution-based, relevant, […]

What makes up an engaged customer? We’ve put together an easy guide to identify and help encourage engaged customers. First it starts with learning what an engaged customer believes and does. An Engaged Customer…