What is niche marketing?
One of the common problems I see with a lot of companies is that they try to send the same message to every market.
A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a particular market?
So you might be thinking, “How do I find my niche or the niches in my business?”
The first place you want to start is with your customer profiles. You need to [bctt tweet=”Look at your customer profiles from two perspectives: psychographics and demographics.” username=”@fordsaeks”]
First from the psychology. The psychographics: their behaviors, their interests, their likes.
Second from the stats. The demographics: how old are they? What race? Where do they live? Are they married or single?
Then you want to pinmap it. Look at 1. What are they buying? 2. How do they act? And can you identify a certain vertical for your product?
You can take the same product and sell it differently in different niches.
So by now you probably have a good understanding of what your niche is. You know you need to go out and profile your customers and look at their demographics and psychographics.
If you’d rather watch this in video form, please check out Episode 1 of my YouTube series “Fordify” where we focus on fortifying your business through marketing, sales, leadership, and customer experience.
But how do you engage your customers through niche marketing?
There are a few different ways.
You have your traditional marketing methods. Maybe trade shows, selling, grassroots, direct mail. There’s hundreds of them.
Then you have digital marketing methods. The internet, social media, including Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, etc.
You need to make sure that you’re spending time on the medium that’s going to effectively reach the niche that you’re trying to reach. You want to fish where the fish are. Where do your niche customers hang out? What do they read? What do they watch? Where do they congregate?
The key to effective niche marketing is to
[bctt tweet=”Find out where your niche congregates and then get in front of them with an effective message. ” username=”@fordsaeks”]
Each time you sell within a different niche or vertical, you have to change the messaging. It’s about going deeper in a vertical. It’s better to be a hero in a niche than a jack of all trades and not apply to anybody.
Look at your niche marketing. See if your messages are tailored to your particular niche.
If you have questions, please comment below, whether you agree or disagree or have more to add to the conversation.