Business Growth Blog

Latest "Marketing" Posts

Zoom Video Conferencing

Are Google, Microsoft, and others taking advantage of the recent security concerns with Zoom to gain a competitive advantage? As I watched and read the recent news about ZOOM in the past week, I found it interesting how one-sided the conversation was, and that many facts where being left out of the story swaying public […]

getting free publicity fordify ford saeks

Want to know how to expand your influence, build trust, and improve your credibility? In this episode, you’ll find out the answers to the following questions: How do I get free publicity for my small business? How do I get in the media / on the news? How do I get free advertising? I’ve been […]

Capturing Prospects using lead magnets

What if I told you about an irresistible way that you can use to bribe your prospects into giving you their contact information and growing your list? Well, you can do it and it’s called lead magnets. See, capturing leads and growing your lists are the two most critical factors in your business growth. Watch […]

Episode 8 Fordify Ford Saeks

Now you may have noticed in a previous episode I did a short segment of this live, but let’s revisit this topic again, because it’s so important. Now, the topic that we’re gonna cover today is simple to understand, but not necessarily easy to implement. There’s three parts, and these parts are like digits in […]

fordify episode 7

Are you sending the right message to the right market, using the right method? This week on Fordify, Ford is out speaking, so we’ve got a special treat for you. He’s live on stage talking about the 3 M’s: Message, Market, and Method and why they are crucial to your business success. Step 1 is […]

How to improve my copywriting

Your prospects are bombarded by marketing messages everywhere. Today, there’s so much clutter, making it hard to get through to people. If you have boring copy, it’s even harder to get people to pay attention. Graphics might attract attention, but text sells. Learn how to write effective copy and format it properly to improve your […]

what is niche marketing? Fordify Ford Saeks

What is niche marketing? One of the common problems I see with a lot of companies is that they try to send the same message to every market. A niche is a subset of a particular market that you’re going to send messages to. It’s how do you target your message to a particular market? […]

LinkedIn and Facebook groups represent a gold mine of prospects and potential clients for your business. But most people abuse them, try and fail miserably, and give up thinking that it’s just a huge waste of time. In my keynote presentations on leveraging the power of social media, I share the analogy that all social […]

Twitter and Facebook might gain you more shares, but in business LinkedIn reigns, sending almost four times more direct traffic to corporate homepages than other social sites. LinkedIn should be part of your content marketing strategy and media calendar, but avoid the trap of just posting content to post content. Make sure it’s solution-based, relevant, […]