Add Value, Make a Profit.
That concept sounds simple, I know. But you may be surprised at how many businesses overlook it. The more value you add, the more customers will come back to do business with you… the more profit your business will generate.
Adding value is really the name of the game when it comes to customer loyalty, engagement, and retention. When you add more value, customers purchase larger quantities more frequently… and then they tell more of their friends about the benefits of your products and services.
One of the biggest factors to being successful with this is keeping it as simple as possible for your customers. Now, simple doesn’t mean easy! I think many organizations have too much waste in unrefined or overcomplicated processes, inadequately trained staff, or inconsistent branding and marketing efforts. None of which adds value from the customer’s point of view, and all of which hurts your efforts for customer loyalty, engagement and retention.
Adding more value is what sets my soul on fire. It’s what gets me excited and makes me want to jump out of bed every day. The joy and rewards that come from this type of focus allow me to tap into innovation and creativity and provide an almost unlimited feeling of energy.
Tapping into my innovation superpower allows me to solve problems and give birth to new ideas. It’s my main foundation for developing business growth strategies, improving team performance, inventing new products and services, along with transforming business revenues. It can do all that for you and your organization, too.
If you are in business or responsible for helping generate sales, then creating compelling value propositions and communicating them effectively should be a primary goal for you. Adding value translates into solving problems and delivering the benefits and solutions to the problem.
This quote by Zig Ziglar sticks out in my mind, “You can have everything in life that you want… if you just give enough other people what they want.”
This philosophy of adding value should carry over into literally every aspect of your personal and professional life. That’s why I say that knowing the value you have to offer is a superpower. Learning how to clearly state exactly what that value is – so that clients and potential customers can experience it for themselves emotionally, will help you achieve success, boost sales, and build customer loyalty.